What is SEO or Search Engine Optimization?

Busby SEO Test RankSearch engine optimization or SEO is the procedure of adjusting a website through design and writing techniques that will make our website rank higher on the most popular search engines like Yahoo!,MSN or Google. Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural " or organic search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. Search engine optimization starts with researching the search terms or keywords that describe your services and or products in the exact form that visitors want to find on your website.

We work on each search engines complex mathematical algorithm to help us identify and adjust the content of a site in order to help it rank higher on a search engine list. Then there are meta tags, linking, and more, which can be attached to improve our website ranking. When a website is then submitted, that search engine sends out a “spider” to determine a mathematical value for the keywords appearing on the pages of your website. The website then exists in the search engine database to be displayed based upon the search term the visitor uses. In other words, search engine optimization makes your web page search engine friendly so when a web searcher uses the keywords that you've planned for your page, that page shows up on top of the search engine results list.

Whether our site is listed or not on some of the most popular search engines depends entirely on how your search engine marketing is accomplished and by knowing the rules for each search engine. All of these techniques are part of our marketing plan, which enables our site to achieve higher search engine rankings through search engine optimization.

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